888-TBILLS-5 TreasuriesPublic

Brief

Public.com was unveiling a new product on their social investing platform: treasury bonds. Their users, however, were unfamiliar with the government-backed security. Without the proper information and offering, despite mouth-watering 5.1 – 5.4% yields, they were guaranteed crickets at launch.

Solution

Embracing the energy and nostalgia of the dotcom boom, while crafting language promoting the low-risk nature of T-bills, we launched a two-part campaign to give away thousands of t-shirts and crewnecks to new bond purchasers. The first series of websites and ads were modeled after 90s web UI best practices.

A third site was launched two months later for Independence Day, with the dignified spirit of leaning on tried and true investing best practices with legacy products. They gave away over two thousand shirts to new sign-ups.