Athletic Footwear Brand Photography & Social CampaignKoya

Brief

Koya Trail Runners: the first adventure shoe built for travel. Founder, David Bronkie (Arcade Belts, Siblings Candles) needed a brand campaign to launch his latest Kickstarter.

Our goal was simple: sell a sustainable shoe that was unlike anything else in its sphere. The lifestyle photography needed to target an audience of travel-hungry, outdoor thrill-seekers, while the product-focused assets needed to target the environmentally-conscious, problem solver in all of us that wants to "do more, [but] pack less."

Solution

Working with directors Alison Grasso and Scott Keenan over three days—under strict Covid restrictions—I orchestrated a series of product and lifestyle shoots, compiling assets used in both a brand video and as part of an aggressive social media campaign. Levitating product images underscore their weightlessness and packability.

The Kickstarter exceeded its target by 450%+.