New York City OOHFiverr
- Creative Director…… Adar Debby
- Role…… Lead Designer
- Team…… Adi Gueta, Ido Sapir
- Typefaces…… Domaine Display, Macan
Brief
This campaign grew from Fiverr's new tag line—'it starts here.' With a fundamental understanding of the challenges every business faces, Fiverr calls out the hurdles you didn't think of. The hurdles standing in your way; the ones you can't do on your own. The ads were sent to print and ready to run in the beginning of March 2021—then Covid happened. The ads were pulled, and the copy was put on the shelf.
Fast forward two years, and Fiverr had a whole new logo and brand kit. It seemed a no-brainer to dust this brilliant campaign idea off and repurpose it for a loyal audience, while also introducing the world to Fiverr's new branding at scale.
Solution
Like any OOH campaign, you have a fraction of a second to capture someone's attention. By pairing vibrant colors from the new brand palette, I motivated viewers to identify the logo first, messaging second, and thirdly, make a visual link to the digital marketplace beyond.
The ads included print and paid media, as well as digital billboards and newsstands, and hand-painted photo-realistic murals by Colossal Media.
